
Lexus ad campaign screenshot 26.07.2010
Looks like Lexus is using the South African market to rip on a few of their rivals. A new ad from the Japanese luxury automaker not-so-subtlely mocks their German counterparts for the high prices they charge for “extras.”
Lexus says items like a high powered sound system, power seating, voice-controlled navigation, reverse camera, USB and Bluetooth “should come standard.” Notice the design of the pie charts and Venn diagram used in the advert?
Naturally, the shapes bear a strong resemblance to the logos of BMW, Audi and Mercedes-Benz. It is all part of an Read full entry »
2010 Lexus LFA 18.03.2010
Electric Toyota supercar will come with around 500 hp and is set to debut in 2015
It looks like Toyota too is considering making an all-electric supercar to rival the likes of the …
Chief test engineer killed
An accident, on local roads near the Nurburgring, has claimed the life of legedary Toyota chief test engineer / driver, Hiromu Naruse.
While details are limited, the 67-year old was piloting a Lexus …
2010 Lexus LFA 18.03.2010
Parent company Toyota says there are still some production spots available for the LF-A
Contrary to previous reports, the Lexus LF-A is not sold out.
The Japanese premium brand now says that there will …
Kills glassware to make up for Nürburgring losses
Lexus has released a new commercial which shows the LFA breaking a champagne flute.
Dubbed “Pitch,” the commercial was filmed in a specially-designed audio studio with the LFA on …
Lexus IS 250 F-Sport UK spec 09.03.2010
Lexus overtakes Mercedes-Benz as the top premium marque in the U.S. market
Lexus has outsold Mercedes-Benz to become the U.S. market’s number one premium marque for both the month of …
2010 Lexus LFA 18.03.2010
The LFA only starts production in December, yet Lexus has already sold all 500 planned copies of its first supercar. Germans were the most eager buyers, snatching up a third of the …
Lexus gets into the web film game with new online mini-movie
Lexus is getting into the promotional short-film making game that has well served its premium brand competitors such as BMW and Audi.
It is the Lexus …
Lexus LFA Nurburgring Edition – 1600 – 29.03.2010
We know Lexus will sell a limited edition of the already-limited production LFA. What we did not know, until now, is the price tag. According to the automaker, …
Consumer Reports magazine prompted a recall of 9,400 Lexus GX 460 models sold in the US last month. The influential publication had rated the SUV as a “Don’t Buy” after testing it and finding its …
ASI Invader based on Lexus LX 570 rendering, 800, 07.05.2010
0-100 km/h in under 5 seconds
Japanese tuner ASI has a new programme for the Lexus LX 570 luxury SUV which makes it look and perform much …
2010 Lexus GX460
The once shiny reputation of Toyota has been tarnished again amidst a Consumer Reports warning that the 2010 Lexus GX 460 is prone to rollover. In an attempt to respond quickly to the …
2010 Lexus GX460
Death Trap Redux
Consumer Reports has issued a warning against the Lexus GX 460, due to a potential rollover risk.
During testing, the magazine discovered the GX had problems with emergency-handling. They found that …
Lexus LFA Nurburgring Edition – 1600 – 29.03.2010
Limited to 50 examples
Lexus has announced a Nürburgring package for its LFA supercar. The name was given in celebration of Lexus entering once again the car in the …
Lexus aims to be the leader in the emerging premium compact segment with the CT 200h
Lexus will be debuting the CT 200h at the 2010 New York International Auto Show later this month and has …
Lexus LFA production based race car for 24 Hours Nurburgring 16.03.2010 / Copyright: SB-Medien
Spies in Germany caught photos of the Lexus LFA race car as it was being prepped at a Nürburgring paddock. The Japanese …
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus IS 350
2009 Lexus …